Phrasing. Target segment. Demographics. Optics. Brand identity. Push polling. Vision. Image. Equal time. Messaging.
Am I talking about marketing, or politics? Well…both. The American game of politics is essentially an intense marketing battle.
Over the years, I have collected a list of ways in which, despite its dogged determination in the face of adversity, the conservative movement struggles against a strong headwind of superficial platitudes blowing out of the liberal/progressive side.
Here’s the 3rd portion of my list:
24. It’s easy for liberals to claim that conservatives, when in power, are essentially as wasteful and growth-happy as liberals. (Actually, over the last 24 years they might be right.) It’s harder for conservatives to elect disciplined representatives to office, and then stay involved in the political process to keep the size and reach of government in check.
25. It’s easy for liberals to claim education policy must be administered at the national level. It’s harder for conservatives to explain how much more efficient and competitive our educators could be if education policy and funding were kept at the local and state level.
26. It’s easy for liberals to encourage us to be patriotic and spread the wealth around so it’s shared by everyone . It’s harder for conservatives to explain that people simply will not work as productively to benefit strangers as they will to benefit their OWN household.
27. It’s easy for liberals to self-select activist careers in fields like media, politics, and education that “advocate change” through big solutions. It’s harder for conservatives to explain that people in those fields rarely have a clue how to stimulate economic productivity and jobs.
28. It’s easy for liberals to claim government must be the arbiter of redistribution of income, as the sole benefactor to the poor. It’s harder for conservatives to explain the inefficiency of government welfare, and to push themselves to step up to this huge challenge of private alternatives.
29. It’s easy for liberals to define “liberty” as the right to experience a comfortable and secure life, made possible by redistributive policies. It’s harder for conservatives to explain that “liberty” means the unhindered freedom to lawfully work hard to innovate and earn, burdening others as little as possible, with success or failure tied to their toil and creativity.
30. It’s easy for liberals to claim that big successful businesses are greedy and exploitive of consumers. It’s harder for conservatives to explain that if we had fewer successful businesses, we’d have fewer jobs, higher consumer prices, and less tax revenue.
31. It’s easy for liberals to market their ideology to a captive young audience due to their unionized stranglehold on K-12 and higher education. It’s harder for conservatives to market their ideology to the under-25 generation since most students do not want to displease liberal teachers.
32. It’s easy for liberals to proclaim that the judiciary INTERPRETS the law. It’s harder for conservatives to explain that Article III stipulated judiciary composition and jurisdiction only, because judgement of law violators was the intent — even when judicial review began, that didn’t mean the unelected judiciary became free to RE-INTERPRET the Constitution.
33. It’s easy for liberals to claim that conservatives are old fashioned, ignorant, and stubborn people. It’s harder for conservatives to explain that every problem doesn’t need an overnight solution, or even a full solution. Trade-offs are required, to maintain fiscal stability.
34. It’s easy for liberals to coalesce around their ever-shifting platform during election seasons, as softly portrayed by the like-minded liberal media . It’s harder for conservatives to unify their tradition-based platform, especially when any little rift is then hyperventilated in the hostile media.
35. It’s easy for liberals to claim economic stability & prosperity comes only via powerful and omniscient centralized control. It’s harder for conservatives to explain the economy runs better when left to be guided by daily supply & demand signals from the market choices of 315 million free participants.
I invite you to pick one or two that stand out in your mind, and leave a comment. If there are any that aren’t clear, let me know and I will clarify using a few more words. For those you agree with, do you have an example or a strategy to share? Or if you have one I didn’t think of, please submit it using the same template: “It’s easy for liberals to…. It’s harder for conservatives to….”
I have more than 40 in all. I will share the final set in Part 4, with a conclusion.